When we shot a case study for EARN, a terrific social change organization in SF, to show at their fundraising luncheon, we used the opportunity to shoot more material than was needed just for that video. What is emerging now as the most potent video for social networking is the video we shot of them providing services to their clients. Literally: the class they offer to people enrolled in their program is what will be most popular as social media - in this case - how to improve your credit score.
Earn will be using the videos I made for them that have higher production values extensively on their web site - to convey their message in a compelling way - but they will be using the snippets from class to put on YouTube, and go viral via twitter. As soon as they are up I will post them here, you can see the difference - just sign up and you should get notified so it will be easy for you to check out.
What is clear is this: for a video to go viral, it can be well done, but what works best, is something that gives value to the viewer.
Thanks for working to change the world!
Best,
Stephanie Hubbard
BeeKeeper Productions, Smart Video for Good.
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